Class application 1: fast fashion

Case Application 1 Fast Fashion

Discussion Question

1. How is strategic management illustrated by this case story?

2. How might SWOT analysis be helpful to Inditex executives? To Zara store managers?

3. What competitive advantage do you think Zara is pursuing? How does it exploit that competitive advantage?

4. Do you think Zara success is due to external or internal factors or both? Explain.

5. What strategic implications does Zara’s move into online retailing have?

(Hint: Think in terms of resources and capabilities.)

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